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Comments for Search Engine Optimization Tips for Web Designers http://onlinetoday.ca/wordpress A Cutting-Edge Community For Internet Experts, Geeks, and Newbies! Tue, 07 Sep 2010 05:41:36 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Google Will Soon Keep Tabs On Bounce Rates by securitysolutions http://onlinetoday.ca/wordpress/?p=21&cpage=1#comment-5 securitysolutions Fri, 27 Feb 2009 14:52:34 +0000 http://onlinetoday.ca/wordpress/?p=21#comment-5 I’m glad that someone is starting to address this issue. I think it works two ways. On the one hand, Google wants to be sure that users searching for relevant content get strong information, and the time users spend on any given web page does matter because it indicates a certain amount of interest. On the other hand, a user may exit the web page within 10 seconds because the web page clearly gave the user the relevant information so fast that no further time was required to stay on that web page. I only hope that Google uses their logarithms in a way that fairly differentiates between fast exit times based on successful information, and fast exit times due to lousy content. Time will tell. I’m glad that someone is starting to address this issue. I think it works two ways. On the one hand, Google wants to be sure that users searching for relevant content get strong information, and the time users spend on any given web page does matter because it indicates a certain amount of interest.

On the other hand, a user may exit the web page within 10 seconds because the web page clearly gave the user the relevant information so fast that no further time was required to stay on that web page.

I only hope that Google uses their logarithms in a way that fairly differentiates between fast exit times based on successful information, and fast exit times due to lousy content.

Time will tell.

]]> Comment on Google Will Soon Keep Tabs On Bounce Rates by Steph http://onlinetoday.ca/wordpress/?p=21&cpage=1#comment-4 Steph Fri, 27 Feb 2009 03:18:20 +0000 http://onlinetoday.ca/wordpress/?p=21#comment-4 Well I have heard that Google is already using bounce rate as a factor in determining SERPS. It is obviously important to make sure your anchor text is relevant to your landing page content. This means your content must have value or your sales copy better be converting. If Google is already doing this with pay-per-click, via click through rate, etc. and ranking paid advertisers on their sales copy, it makes sense that hey'd do it for organic search results. They're trying to provide valuable content for viewers, high bounce rates mean the value just isn't there. Stephan Bevan Internet Marketing & Search Engine Optimization Strategist www . adventurecapitalism . ca Well I have heard that Google is already using bounce rate as a factor in determining SERPS. It is obviously important to make sure your anchor text is relevant to your landing page content. This means your content must have value or your sales copy better be converting.

If Google is already doing this with pay-per-click, via click through rate, etc. and ranking paid advertisers on their sales copy, it makes sense that hey’d do it for organic search results.

They’re trying to provide valuable content for viewers, high bounce rates mean the value just isn’t there.

Stephan Bevan
Internet Marketing & Search Engine Optimization Strategist
www . adventurecapitalism . ca

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